Regardless of the type of content, be it a quiz, research/data, e-book or infographic, be sure to include the format in your title Emotion : " Amazing" - readers love to be surprised. Words like this inspire clicks and shares. Write headlines that inspire awe, laughter, amusement, anger, joy, empathy, surprise, or other powerful emotions. You can do this by adding words such as "unusual", "inspiring", "surprising" or "shocking" to your titles. Content type : " Charts" - you know this is going to feature lots of charts. Clearly state what your type of content is, whether it's advice, quotes, facts, or images. Promise : " It'll turn you into an A" - that's "reader benefit" and it's essential. What do I get for my click?
How will this content improve/change my life for the better? Well, if I wanted to become a baking genius, this article image masking service would definitely catch my eye. Subject : "Baking Whiz" - what do you think the #1 organic result is on a Google search for "baking whiz"? That would be it. Yes, as a general rule you should not model your SEO strategy after BuzzFeed. But just thinking in terms of the title formula, the topic is the area where you want to use your keywords. This is an extremely strong (and proven) headline formula that will inspire higher organic CTRs. Test it for yourself. You can play around with the order of the elements (for example, your subject could be at the beginning of the title), but the titles that will attract the most clicks (whether on your site, in Google search or on social networks) will include these five elements.
Pages with a low CTR are a website cancer If you create great content, but no one clicks on it, is that really great? Not according to Google. Advertising Continue reading below This is one of the lessons you should have learned from Google Panda. Content for content's sake, created just for search engines, can be deadly. If you have hundreds or thousands of pages of content that are ranking, but no one is actually clicking on your pages (or people are bouncing off your site like it's a trampoline), this can lead to a death spiral. lost rankings and traffic. Your title can be perfectly optimized for search and include your target keywords. But users may just find it boring or generic. It's a bit like dynamic keyword insertion (DKI) in paid search.