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The three purchased listings that appear on a desktop Google Maps search. A less visible Hampton Inn does not appear on the map until zoomed in, and there is no indication that it has purchased advertising. A search on a mobile device using the Google Maps app for area hotels yields a limited list of seven hotels, including the three brands that advertised. Hampton Inn does not appear on the listing or on the map. It only shows up next to the Holiday Inn when I zoom in as far as possible on the map, and the brown marker for the Hampton Inn says it's not included in search results

for " hotels". In other words, it is very unlikely to be found in a hotel search. Hampton Inn does not appear in search results for "hotels". Hampton Inn's lack of visibility is due to a higher Google rating and a higher TripAdvisor rating, with more than double the jewelry retouching service number of reviews. So, if your business isn't showing up in Google Map results, it might be worth trying paid advertising to see if that helps. Final Thoughts Even big national brands struggle to get location marketing right all the time.

The numbers show that effective location marketing can make a big difference to getting found, driving traffic and increasing sales. Take a look and see if any of these tips can help improve Google Maps visibility in crowded and competitive search results. If you're an agency working with brands, also be sure to get pre-campaign references that can help you demonstrate that your work is making a difference. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.